Yo-yo diets
Unachievable workout plans
Quick-fix programs
Restrictive eating & calorie counting
You’re not alone. Short-term fixes will never deliver long-term results. Your health and fitness journey should be personalised, achievable and deliver real results - which is why the New Normal is designed differently.
True 1:1 support
Check-ins
Program adjustments
Expert guidance



Curious? Learn how it all works. We’ll discuss your goals, lifestyle and current health and fitness levels to give you a better understanding of how the New Normal coaching would work for you.
Start now with your first week for free & begin seeing results!
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Long-Term Flexible Approach
Get guidance and support from a holistic nutritionist, with a focus on sustainable lifestyle changes – no quick fixes!
One-On-One Support
From nutrition to fitness, you get a truly 1:1 experience with qualified health professionals who understand your goals.
Proven, Results-Based Programs
We don’t do rigid, one-size programs. Yours is created to work for you, designed around your lifestyle and goals.
Because Health Shouldn’t Have to be Hard
After years of working as a personal trainer and seeing so many people become disillusioned with plans that didn’t last and didn’t work, Steve Ellul created the New Normal program.
Driven by a passion for nutrition and holistic health approaches, he aims to provide accessible, achievable lifestyle programs to help people achieve sustainable, healthy habits.
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"My relationship with food in the last 10 years was terrible. Whenever I went out to eat I was afraid to eat too many calories, developing a binge eating problem. I was great at losing fat. I knew what to do, but I could never maintain my physique. I was in this constant cycle of eating my way back to where I started. But since working with Steve, I feel like a different person. Super relaxed and feeling super healthy. At the beginning, I was scared of committing too hard to getting the result and then falling back into binge eating and wasting the months of practice. Now I feel literally the opposite. I’m always on the front foot, moving forward through the challenging. I feel in control.
Stephen is such a wondering person and a weapon of a coach. Every challenge I had he had the answer to it straight away, almost like he had experienced the same thing before. I think if there’s one key take away from working with him is that your daily habits are the things that add up over time. The small habits creative great results over time. You will feel in full control after you learn from this guy."
Nicholas
"Through this program I have learnt to make small and incremental changes. I have learnt what “eating healthy” truly means for the lifestyle I want to have – because “eating healthy” means totally different things to different people who may have different physical goals! I want to be lean and strong – so this means what I eat is specific to the achieving these results. I never understood the importance of protein like I do now. Very importantly, I have learned how to incorporate enjoyable meals into my lifestyle rather than eat boring stuff, feel dissatisfied, compensated with tasty but calorie dense food and then regret it after overindulging. The work I have done in the last 12mths has also meant my relationship with alcohol has naturally changed – I haven’t had to force a change or feel like I am giving something up.
I think anyone with a bit of determination and open mind will benefit who is looking for long term permanent changes would benefit from working with Stephen. Someone who is looking to learn the tools to get results rather than just get results. These are what I see as the biggest benefits for me personally. I have also really enjoying having the help to achieve my running goals and other physical goals along with the nutrition coaching."
Sunita
Make New Normal the final health program you ever do. Book your free 30-minute assessment today and learn more about how we can help you transform your lifestyle and achieve real results that really last.